I started Descent Skateboards just over a year ago with the intent of highlighting some of the reasons I started skateboarding and to emphasise some of those points in an environment where I felt they were getting lost in a sea of marketing, consumerism and herd mentality.
I figured that there are a lot of inspiring companies out there and a lot of these brands concentrate on inspiring emulation or the desire to buy into an image or way of life. A big part of marketing is encouraging consumers to buy into a tribe.
Descent is meant to represent a little more than pure emulation. It’s meant to inspire and empower you to be yourself; it’s more of a spirit than an aesthetic. I want to inspire individuality rather than herd mentality. Being true to yourself is so important. If you follow and emulate, you’re destined to be one step behind, always chasing an ideal and never truly yourself. If you have the courage to be yourself then you can thrive on your own strengths and passions. One day, you might be inspiring others for that reason. Even if you don’t end up in that position, you won’t have sold yourself out.
I also know that this desire to inspire, in itself, could be construed as an attempt to form some kind of tribe. I guess it is, in a way… For once though, you can be part of something that empowers you to be so much more than a consumer, primarily a tribe of thought rather than of products; A Descendant rather than a follower.
Just by taking time to read this, you’re already part of Descent, whether you buy the boards or not.
Skateboarding is about you and your board and what you do with it. The thing is far less important than the act.
Thanks for being a part of this thing...